How It Works
The system uses a method of linking known as 3-way linking. Unlike the traditional one-way link, where only one site benefits, with a 3-way link all 3 sites get what Google sees as a one-way link to their web site.In the old reciprocal link method, site A linked to site B and site B linked back to site A. Google does not value that kind of link very much at all anymore. Google wants to see one-way links (or at least what it believes are one-way links).
Google sees each link in the 3-way link exchange as a one-way link
and gives it the FULL ranking value of a one-way link.
and gives it the FULL ranking value of a one-way link.
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